BANNER_MAXIMIZE_WINTER_SALE_BLOG

3 months ago | posted by Angelica Pratolini

Category: Headlines, Tips

Tag: Campaign, Product, T-shirt, Tips

Tips, Features, Micro-Niches … All you need to boost your winter sales!

We are halfway through January and we wanted to remind you why it’s important to ramp up your sales for the rest of the season!

Selling opportunities never end, and we thought that you might need some guidelines in order to launch successful campaigns on our platform. Valentine’s Day definitely represents the biggest selling opportunity for these months, however, you can find other inspiration to target your international customers. So, jump on board and happy sales!

 

Launch new campaigns related to Winter Sports


 

If you are already despairing about the end of the Holiday Sales and you think that you have to wait until spring to find interesting and profitable niches … well, you are definitely missing a special event for many Europeans and Americans: winter break! In fact, many countries such as France, Germany, Netherlands, Switzerland and Sweden (some of the most active e-markets folks!) are going to enjoy school holidays in mi-February/beginning of March (depending on the regions and local administrations).

 

Best selling Winter Sports designs in 2017


 

As you have clearly noticed, these holidays don’t concern the southern countries (like Spain, Italy, Greece and Portugal). The question is: what are central and north-Europeans going to do at the end of February? And where? The answer is simple: most of them will go skiing or simply enjoy some French air and mountain views.

Here are the top 5 European countries in terms of skiing participants in 2016, according to a Statista study:

1 - Germany -  14.6 million

2- France -  8.6 million

3 - United Kingdom - 6.3 million

4- Poland - 4.9 million

5 - Italy - 4.9 million

 

Here are some of the popular keywords to explode your sales: sweaters/hoodies, ski, mountain. Here are some of the best selling design ideas launched on our platform last winter :

je-nai-pas-besoin-de-therapie-ski ski-shirt-266powder-is-falling-mountains-are-calling

 


Winter sports : Sub-niches you should explore


Do you think all the profitable sub-niches are already taken? No way, just take a look at this non exhaustive list!

 

TABLEAUX SUB-NICHES


Launch long sleeves apparel for Winter Sports


Mountain, snow, cold breeze … Yes, we strongly believe that the preview of your campaign should be a hoodie or a sweater! Bear in mind that these products are in the top 3 of our best selling items so we would call that a safe bet. Check out the colors available and the suggested prices in USD and EU.


 

FICHES_PRODUITS_HOODIE


FICHES_PRODUITS_SWEATER




Take into consideration the dates of the Winter Breaks in Europe


Before Launching your campaign, bear in mind the following Winter Breaks dates in Europe : your customers should receive their apparel at home before their Winter Break, so be prepared to launch your campaigns in advance.

 

Winter Breaks in European Countries

(click on the country to see the winter breaks)

SWEDEN

FRANCE

GERMANY

NETHERLANDS

BELGIUM

DENMARK

SWITZERLAND

 

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Try “Back to the Gym” Niches Campaigns


We know: Thanksgiving, Saint Nicholas, Christmas, New Year's Eve ... endless family dinners, Christmas cookies, days spent laying on the couch in front of the fireplace … For most of us, it’s time to get back to the gym, as we desperately need to save ourselves from all that pesky guilt this festive season... Yet, the “sport” niche is one of the most exploited (and profitable) and these designs work pretty well in the post-festive season (especially if declined into funny slogans).

 

Best-selling “Back to the Gym” designs in 2017


As mentioned above, it’s not easy to be competitive and original when it comes to the the sports niche. You definitely need to find your style, and social media communication is one of the key-elements towards a successful business. As verified by our Marketing Team, the best selling items were showcasing funny slogans and jokes about the “sporty” lifestyle.

 

Irunturtle working-my-adipose nlwinelater

 

What about combining the "sport" niche with another one? Just to mention a few examples:

  • alcohol  “Just another BEER drinker with a running problem”,

  • family “Some grandmas play bingo - real grandmas play VOLLEYBALL”,

  • food “I RUN so that I can eat CUPCAKES”

  • job “Born to RUN - forced to work: CIVIL engineer”


 

“Back to the Gym” sub-niches to explore


Nearly every niche market out there that is profitable is saturated, including the “sport” one. But look at the silver lining: even in a saturated market, you can find a way to get the word out there about your site/product. Concerning the sub-niches, there are infinite opportunities! (please note that you should avoid the most popular ones as they are already used a lot) 

TABLEAUX SPORT-NICHES

 

 

Promote your “Back to the gym” campaigns on Tank Tops and T-Shirts


 

Your target will definitely need some sportswear, so what’s better than a T-shirt or a tank top? Besides, we remind you once again that - no matter the season or the country - the unisex T-shirt is still the best selling item! And it’s available in different styles and colours. Check out our recommended prices for both T-shirts and tank tops.

 

FICHES_PRODUITS_TANKTOP

FICHES_PRODUITS_TSHIRT

 

Link your campaigns to sports events


 

Save the dates! The beginning of 2018 is offering some of the most important sports & running events, check the list of worldwide marathons coming  in the following weeks.

WORLDWIDE_MARATHON_2018



Don’t forget to launch your Valentine’s Day campaigns


We know, we have already talked about all the sub-niches and designs possibilities in order to scale your sales for Valentine’s day. However, we would must stress once again that Valentine’s Day is not only about “lovers”. Indeed, it’s the day for “love” but love goes beyond the traditional definition of “marriage” , “couple”...

First of all, do not forget the Singles Appreciation Day as well as LGTB community as a target. Then, you should also consider that lots of people are looking for gifts for their family members or friends. Therefore, if you are launching a “Valentine” collection on your store, do not forget to target these audiences in order to broaden your selling opportunities!

 


Tips and features to boost your Winter campaigns



Take advantage of the “Multiple Customization Tool”


Most of you have already discovered the latest update of our "Customization Tool", which is definitely going to rock your business: your buyers will be now able to add up to THREE customised texts to your designs. It means that you will be able to offer them the chance to create a 100% exclusive product, that special gift they were looking for this Valentine’s Day. This upgrade will definitely improve your customers' experience and boost your conversion rate.

> Watch our tutorial and try it out NOW!


 

Optimise your campaigns' SEO


Last but not least, we strongly suggest you to optimise your campaigns through some SEO friendly practices.

 

Title of the Campaign



  • Use the keywords of your designs (the shorter the better)

  • Recommended number of characters : 40

  • Do not add expressions like “Limited Period”, “End soon”

  • Do not specify the type of product



Campaign’s description


We recommend that you use the following keywords that, according to SEO specialists, will increase your conversion rate: gift, special, t-shirt, customized apparel, custom, customizable, printed, printing, high quality, humour, design.

Your products description shouldn’t be too long as well: write a maximum of 500 characters. Keep it simple, short and effective!

 

Now, you have all the tools and sub-niches ideas you need to create new winter campaigns and boost your sales! You just need to create the first of a long list of successful campaigns!

 

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2 thoughts on “Tips, Features, Micro-Niches … All you need to boost your winter sales!

  1. Abu Monsur says:

    Thank you very much for the nice informative post .I specially like the Title of the Campaign and Campaign’s description part, for keyword research which software do you recommend pls?

    1. Cindy Deguingand says:

      Hi Abu, you can use Google Trends for instance https://trends.google.fr/trends/

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