You can “Run” Your campaign
Our previous Teezily post showed you how to stimulate your ideas and get inspiration from activities related to your everyday life. However, there are more available activities that can help you seduce and reach your target group. Let’s pick “Running” as an example. This sport is no longer a simple activity but has become a passion and a great motivator for many people around the world. By using this hobby as an inspiration, you will be able to target a population regardless of age and gender.
In this post, we will focus on the Swedish market where staying healthy is very important to the majority of the population. Did you know that the EU has ranked Sweden as one of the healthiest countries in Europe? Running/jogging is the most popular exercise in Sweden with nearly three quarters of all Swedes running at least once a week.
Running turns out to be a fairly large niche. So you need to select some sub niches that allow you to target a particular audience. You must know that people practice running with different goals and motivations. These categories can help you create an appropriate and unique design for each group. Is it difficult? Don’t panic, we will show you how to proceed!
Category 1
Motivated Swedish housewives who at the same time as taking care of their house and children they manage to keep their bodies in shape. (Run Mommy…Run!)
Category 2
Young Swedish guys who practice running just to have fun with friends or family.
(My favorite hobby is my happy hour, Cheers!)
Category 3
Young Swedish girls who mostly run in the summer to get the perfect body for going to the beach.
(I run this body and I’m ready for the bikini season!)
Category 4
Athletes who run almost every day and train for a marathon or competitions.
(No run No gain)
Did you think running only improves your health? Here are some other reasons that could make you fall in love with jogging.
1 – Save money
Forget your fancy gear and your expensive gym membership. When it comes to running, all you need to get started is the right footwear and some awesome tracks playing in your headphones.
2 – Improve your memory
It has been proved that running helps to keep the mind sharp.
3 – Get a restorative sleep
Running contributes to higher quality sleep.
4 – Get that stunning body
Running is one of the best ways to burn calories. A 70 kg person can burn more than 850 calories per hour.
All these reasons can be used as slogans and designs on your tee shirt to make your campaign more successful.
Don’t hesitate to use some famous proverbs either as they are or by diverting them into your own saying. It doesn’t make sense? Here are some examples:
The future is owned by people who run early in the morning (Originally from French “the early bird catches the worm”).
In an athlete’s kingdom, runners are kings (Originally from French “In the country of the blind, the one-eyed man is king")
If you are planning to launch a campaign related to running, it’s very important to stay informed about all marathons, running or jogging events over the world. You have the chance to communicate with all our Country Managers who can help you to find those dates. For example, Stockholm organises the country's biggest running event for women (“Tjejmilen” in Swedish) with 34,000 registered participant every year. When “Tjejmilen” will be held for the 32nd time this year on September 5th not only will it be a contest, it will also involve a lot of fun and celebration for the participants and the supporters. “Tjemilen” takes place on the beautiful island of “Djurgården” in the middle of Stockholm, so don’t wait any longer and launch your campaign with “Tjejmilen” as your theme.
Running Event for Women (Tjejmilen) Saturday 5 September 2015th
Do you want more tips? On September 6th the famous Swedish City Gothenburg welcomes “Colour Me Rad 5k”, one of the coolest running events in the world. During this race, all runners are bombarded with colour bombs and colour cannons for every km they run. The colour bombs consist of comestible colour corn, which is normally used for alimentary products. Now, go on and colour your campaign!
Colour Me Rad 5k Sunday 6 September 2015th
Now that you are inspired, do not forget that you can use tools such as SmallFBTools or Insight Hero to find and increase your audience.
(*) Protecting our sellers’ campaigns is one of our biggest priorities and for this reason we never display Teezily campaigns in our posts. All the designs in this post are public images or our own creations.
In this post, we will focus on the Swedish market where staying healthy is very important to the majority of the population. Did you know that the EU has ranked Sweden as one of the healthiest countries in Europe? Running/jogging is the most popular exercise in Sweden with nearly three quarters of all Swedes running at least once a week.
Runners Categories
Running turns out to be a fairly large niche. So you need to select some sub niches that allow you to target a particular audience. You must know that people practice running with different goals and motivations. These categories can help you create an appropriate and unique design for each group. Is it difficult? Don’t panic, we will show you how to proceed!
Category 1
Motivated Swedish housewives who at the same time as taking care of their house and children they manage to keep their bodies in shape. (Run Mommy…Run!)
Category 2
Young Swedish guys who practice running just to have fun with friends or family.
(My favorite hobby is my happy hour, Cheers!)
Category 3
Young Swedish girls who mostly run in the summer to get the perfect body for going to the beach.
(I run this body and I’m ready for the bikini season!)
Category 4
Athletes who run almost every day and train for a marathon or competitions.
(No run No gain)
Unexpected facts about Running
Did you think running only improves your health? Here are some other reasons that could make you fall in love with jogging.
1 – Save money
Forget your fancy gear and your expensive gym membership. When it comes to running, all you need to get started is the right footwear and some awesome tracks playing in your headphones.
2 – Improve your memory
It has been proved that running helps to keep the mind sharp.
3 – Get a restorative sleep
Running contributes to higher quality sleep.
4 – Get that stunning body
Running is one of the best ways to burn calories. A 70 kg person can burn more than 850 calories per hour.
All these reasons can be used as slogans and designs on your tee shirt to make your campaign more successful.
Funny diverted proverbs
Don’t hesitate to use some famous proverbs either as they are or by diverting them into your own saying. It doesn’t make sense? Here are some examples:
The future is owned by people who run early in the morning (Originally from French “the early bird catches the worm”).
In an athlete’s kingdom, runners are kings (Originally from French “In the country of the blind, the one-eyed man is king")
Interesting running events
If you are planning to launch a campaign related to running, it’s very important to stay informed about all marathons, running or jogging events over the world. You have the chance to communicate with all our Country Managers who can help you to find those dates. For example, Stockholm organises the country's biggest running event for women (“Tjejmilen” in Swedish) with 34,000 registered participant every year. When “Tjejmilen” will be held for the 32nd time this year on September 5th not only will it be a contest, it will also involve a lot of fun and celebration for the participants and the supporters. “Tjemilen” takes place on the beautiful island of “Djurgården” in the middle of Stockholm, so don’t wait any longer and launch your campaign with “Tjejmilen” as your theme.
Running Event for Women (Tjejmilen) Saturday 5 September 2015th
Do you want more tips? On September 6th the famous Swedish City Gothenburg welcomes “Colour Me Rad 5k”, one of the coolest running events in the world. During this race, all runners are bombarded with colour bombs and colour cannons for every km they run. The colour bombs consist of comestible colour corn, which is normally used for alimentary products. Now, go on and colour your campaign!
Colour Me Rad 5k Sunday 6 September 2015th
Now that you are inspired, do not forget that you can use tools such as SmallFBTools or Insight Hero to find and increase your audience.
(*) Protecting our sellers’ campaigns is one of our biggest priorities and for this reason we never display Teezily campaigns in our posts. All the designs in this post are public images or our own creations.
- Country: Sweden
- Gender: Women
- Age: 25- 40
- Brands: Stadium, Intersport, Nike, Adidas, Decathlon , Head, Helly &Hansen
- General interests: Physical activities, good health, healthy food
- Popular websites: tjejmilen.se, www.alltomlopning.se, www.whhm.se
- Magazines, forums, blogs: magasinetkvinna.com, www.tjejmarathon.wordpress.com, www.traningsblogga.se
- Facebook groups: Runners in Sweden, B.A.B.Y. Runners Team Sthlm, Women Health Sverige.
