2 years ago | posted by Angelica Pratolini

Category: Events, Headlines, Resources

Tag: Campaign, Event, Tips

Learn all about Saint Patrick’s Day and boost your sales!


Dear Zilers,  Saint patrick's Day is coming up and like every year, it is celebrated on March 17th. Although it is originally a religious holiday, nowadays celebrations involve lots of  Guinness… and  green outfits!


guinnessSt. Patrick’s Day provides an excellent opportunity for you to boost your sales since this originally Irish holiday is celebrated all over the world, especially in places that have Irish diaspora such as Great Britain, Canada, the United States of America, Argentina, Australia, and New Zealand.


  • IrelandIn 2016 the Irish spent approximately 2 billion euros on international websites.

  • Great Britain – In 2015, 80% of internet users did their shopping online.

  • Canada – In Canada, consumers tend to turn to the internet mostly for clothes and books.

  • USA – In 2016, 77% of internet users bought products online.

  • Argentina – The Argentinian ecommerce market is experiencing growth and therefore providing new opportunities.

  • Australia – 4 out of 10 Australians buy at least one product online every 4 weeks.

  • New Zealand – 86% of daily internet users made an online purchase in 2013.


shamrockOther characteristic symbols — in addition to the color green — are the leprechaun and the shamrock (see picture), so don’t forget to incorporate them into your designs! Furthermore, you can make your designs and campaigns more noticeable by using keywords such as  drinking, beer, Irish, Ireland, St. Paddy’s Day or making a play on words with Irish last names like O’Connor or O’Donnell.  

So get to designing dear Zilers! Boost your sales for Saint Paddy’s Day!

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