What you didn’t know about… New Zealand!

Hello Zilers, today we wanted to show you why selling t-shirts in New Zealand makes perfect business sense. With a few useful insights on the New Zealand e-market, you will discover that targeting the "Kiwis" can actually boost your campaigns. Just same as the Aussie cousins, online retail is growing faster than traditional retail: however, Kiwi spent more than Australian at international online retailers (41%). Good to know for your tee-business!

Why purchasing online?

Convenience is an important reason for purchasing online: 40% of e-buyers  stated that saving time or efforts is one of the main advantage of online shopping. Consumers want a good item at a good price (40%), thus the ability to find a wide range of products, or to source products either not available in local stores, is also a draw to the online retail space.

The power of Facebook

Alexa.com revealed that in the NZ country ranking, Facebook ranks on third position in 2014, behind google.co.nz and google.com. To bear in mind for your FB ads:

• - There are more Kiwi women on Facebook than men (57.5% female vs 42.5% male)


• - Most of the New Zealand users of Facebook are in the 18-24 or 25-34 age range

Interesting facts about New Zealand

• - New Zealand is a really liberal country: same-sex marriage, brothel-keeping and prostitution has been decriminalized in 2013; be careful with provocative slogans! Furthermore, Kiwis are really environmentally conscious;


• - The country has more golf courses per capita than anywhere else in the world;


• - Bungy Jumping was born there;


• - New Zealand is the only country with the right to put hobbit-related images on its currency.

For further information about this interesting e-market, check the infographic here below!