What you didn’t know about…GERMANY

Germany is the biggest and most important country in terms of sales at Teezily. Undeniably, this market offers countless opportunities for successful campaigns but only if you know its secrets. Being dedicated to help you to full, we have searched and found the most important information in order to enrich your knowledge from the basics to the less known for the good old Deutschland.

First of all, Germany is the most populous European country and the German language remains the language with the most native speakers in Europe while an amazing percentage of people (42%) use the Internet to purchase products.

Furthermore, Teezily has launched another innovation, an alternative payment method, the SOFORT Banking payment solution favored by over 50% of online buyers in Germany. By this way, you won’t lose another potential customer!

As always, we deliver our products with the country public post service (Deutsche Post), which is also the most popular and commonly accepted, connected with the French La Poste.

Let’s talk now about niches that you can target! Germany has a reputation for being a straight-laced, by-the-books country, but don’t be fooled, Germans have a lot of guilty pleasures! The biggest is, of course, the beer! German people are the second biggest consumers of beer in the world (after the Czechs) and Oktoberfest one of the most popular celebrations in country. Keep in mind that Oktoberfest does not start in October. In fact, if you show up in October, you'll be more than fashionably late. The inaugural keg always gets tapped 16 days before the first Sunday in October, with festivities usually wrapping up the around Oct. 2 or 3.

Secondly, Germans love football and support ardently their teams (FC Bayern, BVB, FC Schalke 04) in every single match. They also love handball, gymnastics and fishing!

In addition, German weather is a 4-season climate (Spring: March, April, May, Summer: June, July, August, Autumn: September, October, November, Winter: December, January, February) and the average yearly temperature is calculated to be about 9° Celsius for the whole country, probably too cold for a t-shirt. Go for the hoodies! ;)

Last but not least, no one can deny the fact that German economy is improving day by day and it’s one of the most stable in Europe. In fact, the average net income per month reaches the amount of 2.054 euros so don’t hesitate to increase your sale prices targeting German market!