What retargeting can do for your e-store

Retargeting is a powerful marketing weapon. In other words, a second opportunity to impact buyers and convert those doubtful visitors of your site that left without purchasing.

The best thing about retargeting is that you can decide to show your ads to people whose behaviour in your site corresponds to a certain criteria (they have visited a specific page, they have opened an email…).

For example, you can reach people who have visited a product in your store without buying it by selecting those who have visited your product page and excluding the ones visiting the “thank you” page (the ones who have actually purchased).  This is the most used formula.

Some interesting tools for retargeting that will definitely help you reach bounced visitors by displaying personalised ads for your products across the web, social media sites and mobile are:

Adroll (https://www.adroll.com/)

Ebayenterprise (http://www.ebayenterprise.com/)

Mamaya (http://gomamaya.com/)

Meteora (http://meteora.co/)

Perfect Audience (http://www.perfectaudience.com/)

Retargeter (https://retargeter.com/)

Quantcast (https://www.quantcast.com/advertise/performance/?source=struq)

Vizury (https://www1.vizury.com/)

 

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