9 years ago | posted by Angelica Pratolini

Category: Headlines, Resources

Tag: Campaign, Tips, Upgrade

We have integrated Criteo for your US campaigns!

Hello Zilers!

We are thrilled to announce that our updates for the month of January are not over! As most of you know, retargeting is a powerful marketing tool; it represents a second opportunity to impact buyers and convert those doubtful visitors of your site that left without purchasing (the other 98% of users!).

In 2015 we integrated Criteo, a performance optimization platform, in order to increase conversion and sales on your European campaign. We are glad to announce that Criteo is finally available for your American campaigns! Criteo will display personalized advertisements for US buyers that have previously visited your campaign’s page. This tool operates on a pay per click (PPC) / cost per click (CPC) basis, meaning that you will only pay for the consumers that click on the banner and return to your t-shirt campaign page.

For further information, please do not hesitate to contact our Sellers Support Team: [email protected]

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