Teezily “flights” to Australia: tips for your Aussie campaigns!
Only one week after the Australian Day, we are glad to announce that we have finally expanded to the Asia-Pacific continent.
Orders will be produced and shipped from Australia, ensuring an unparalleled customer experience: the average delivery time will be 5-7 business days, with highly competitive shipping costs. With a very efficient logistics infrastructure, alongside the extensiveness of the internet penetration and smartphone usage, Australia represents one of the most highly developed e-commerce markets. This new service aims to reduce the delivery times and shipping rates, making ordering online from the other side of the world a faster and more exciting experience!
The advantage of targeting Aussie customers is well explained by the incredible growth of the Oceanian e-commerce scenario: interestingly, digital buyer penetration among online users in Australia is the second highest in the region. eMarketer estimates that 79.4% of internet users in the country will purchase via any digital channel in 2016, behind Japan (82.0% penetration). Shopify predicted that this year the average Australian e-buyer will spend around USD $4.500. Furthermore, a 2014 report from Research and Marked revealed that Australian costumers are the most active buyers from international retailers!
A few tips to bear in mind before launching your Australian campaigns :)
Orders will be produced and shipped from Australia, ensuring an unparalleled customer experience: the average delivery time will be 5-7 business days, with highly competitive shipping costs. With a very efficient logistics infrastructure, alongside the extensiveness of the internet penetration and smartphone usage, Australia represents one of the most highly developed e-commerce markets. This new service aims to reduce the delivery times and shipping rates, making ordering online from the other side of the world a faster and more exciting experience!
The advantage of targeting Aussie customers is well explained by the incredible growth of the Oceanian e-commerce scenario: interestingly, digital buyer penetration among online users in Australia is the second highest in the region. eMarketer estimates that 79.4% of internet users in the country will purchase via any digital channel in 2016, behind Japan (82.0% penetration). Shopify predicted that this year the average Australian e-buyer will spend around USD $4.500. Furthermore, a 2014 report from Research and Marked revealed that Australian costumers are the most active buyers from international retailers!
A few tips to bear in mind before launching your Australian campaigns :)
- almost 60% of Aussie population has a FB profile.. good to know for your Ads!
- the most active groupe online? Young people between 25 and 34 years old
- Struggling to find a passionate niche? Do not forget about Rugby, Surfing and the "expats niche" (largest community with foreign roots? The British!)
- Time to set your t-shirt/tank tops campaigns: we are in the middle of the australian summer :)
