Selling T-shirts in Europe: Is it Different From Selling in The USA?
IS TARGETING EUROPEAN COUNTRIES DIFFERENT FROM TARGETING THE US ?
Many sellers fear that selling T-shirts in Europe is a bit more complicated and rigorous than selling in the United States of America. While the two continents may be very different from each other, the tricks of the trade remain the same – all you need to do is understand the cultural landscape of the market and couple it with a little bit of technical know-how and you’re good to go.
The main reason why sellers hesitate to target European countries is because of the multitude of languages spoken here. This makes addressing the potential buyers in their native language difficult. But fret not, Teezily has got your back.
Firstly, it is important to know that English is not as rare in Europe as it might seem. Apart from the United Kingdom, English is also spoken in several other European countries like Malta and Cyprus. As for the countries that do not speak Shakespeare’s language, Teezily offers a 24-hour free and quick translation support to their sellers. We provide translations in the following languages: German, French, Spanish, Italian, Dutch, Swedish, Finnish, Portuguese, Danish,and of course in English.
You can send us your translation request via this link >> http://translations.teezily.com/users/sign_in
If you come to think of it, selling T-shirts in Europe is even easier than selling in the US. This is because once you’ve already targeted such a huge market like America, you know already which kind of campaigns work well with the public and which don’t. Now, all that’s left for you to do is to choose the campaigns that you wish to sell in the European market, send us the design in English and we’ll take care of adapting your ideas to the country you want.
For instance, let's take a niche like ''Cycling''
Cycling is an activity that is widely practiced by people all over the world. It's neither restricted to the Americans nor to the Europeans and therefore campaigns related to it can have great potential of being successful in Europe. Here is an example of one such design:
These are designs that can be replicated in the European markets and you will go home with lots of profit.
Facebook insights is a very useful tool designed to help marketers learn more about their target audiences, including information about their geographical location, demographics, purchase behavior, pages liked by their audience and lots more.
You can exploit this tool to find out the trends related to cycling in Germany, for example.
You can always visit Google for ample information regarding a particular niche in a particular European country. You can do this by typing in some keywords like ''Cycling in Germany'' Cycling clubs in Germany and similar key phrases related to cycling. For a deeper insight into the typical trends that work for a particular country and in order to understand the consumer behavior in these countries, check out the Teezily Country
While choosing the campaigns for re-targeting, bear in mind that some big niches that work in US just may not be suitable for Europe. For instance, ''Guns'' are still not very accepted in Europe, while in the US it is part of everyday life. However, don’t let this stop you from trying new things!
Many sellers fear that selling T-shirts in Europe is a bit more complicated and rigorous than selling in the United States of America. While the two continents may be very different from each other, the tricks of the trade remain the same – all you need to do is understand the cultural landscape of the market and couple it with a little bit of technical know-how and you’re good to go.
LANGUAGE, NO BAR!
The main reason why sellers hesitate to target European countries is because of the multitude of languages spoken here. This makes addressing the potential buyers in their native language difficult. But fret not, Teezily has got your back.
Firstly, it is important to know that English is not as rare in Europe as it might seem. Apart from the United Kingdom, English is also spoken in several other European countries like Malta and Cyprus. As for the countries that do not speak Shakespeare’s language, Teezily offers a 24-hour free and quick translation support to their sellers. We provide translations in the following languages: German, French, Spanish, Italian, Dutch, Swedish, Finnish, Portuguese, Danish,and of course in English.
You can send us your translation request via this link >> http://translations.teezily.com/users/sign_in
REDUCE (YOUR WORK) RECYCLE AND RE-USE
If you come to think of it, selling T-shirts in Europe is even easier than selling in the US. This is because once you’ve already targeted such a huge market like America, you know already which kind of campaigns work well with the public and which don’t. Now, all that’s left for you to do is to choose the campaigns that you wish to sell in the European market, send us the design in English and we’ll take care of adapting your ideas to the country you want.
For instance, let's take a niche like ''Cycling''
Cycling is an activity that is widely practiced by people all over the world. It's neither restricted to the Americans nor to the Europeans and therefore campaigns related to it can have great potential of being successful in Europe. Here is an example of one such design:
- ENGLISH : ''I'M A CYCLING DAD JUST LIKE A NORMAL DAD EXCEPT MUCH COOLER''
- GERMAN : ICH BIN EIN RAD FAHRENDER PAPA, HALT WIE EIN NORMALER PAPA, NUR VIEL COOLER
- FRENCH : JE SUIS UN PAPA CYCLISTE, COMME UN PAPA NORMAL MAIS PLUS COOL
These are designs that can be replicated in the European markets and you will go home with lots of profit.
FACEBOOK INSIGHTS: A USEFUL TOOL FOR ONLINE MARKETING
Facebook insights is a very useful tool designed to help marketers learn more about their target audiences, including information about their geographical location, demographics, purchase behavior, pages liked by their audience and lots more.
You can exploit this tool to find out the trends related to cycling in Germany, for example.
GET ONLINE
You can always visit Google for ample information regarding a particular niche in a particular European country. You can do this by typing in some keywords like ''Cycling in Germany'' Cycling clubs in Germany and similar key phrases related to cycling. For a deeper insight into the typical trends that work for a particular country and in order to understand the consumer behavior in these countries, check out the Teezily Country
AVOID COPY-PASTE
While choosing the campaigns for re-targeting, bear in mind that some big niches that work in US just may not be suitable for Europe. For instance, ''Guns'' are still not very accepted in Europe, while in the US it is part of everyday life. However, don’t let this stop you from trying new things!
Teezily is all about experimenting with new ideas and learning from your mistakes. Feel free to share your experiences with Teezily. Leave your comments below!
