Why are rules relating to international property rights essential for your Teezily campaigns?
In order to ensure successful and smooth running campaigns, understanding intellectual property law is a key factor.
Sometimes your designs might be inspired from other existing images or designs, but how far can you use these designs for your own campaigns? What are the legalities regarding existing designs? Here are a few things to bear in mind when thinking about intellectual property rights in relation to your campaigns.
How can something be someone’s intellectual property?
Intellectual property is the legal protection of an author’s original work, be it audiovisual, artistic or written. For a Teezily campaign, it is the author rights and brand rights that are determining factors.
1. Author’s rights - Otherwise known as copyright, the author’s rights protect a work’s original creator, whether they created an image or text. The law is applied automatically when someone creates something new and original.
For example if someone does an original drawing and posts it online, taking and using this image is subject to copyright, or author’s rights.
How similar can two designs be without breaching copyright?
Copyright only applies to original works. In this respect, if an original work undergoes significant changes, it becomes sufficiently different to no longer be subject to copyright. In addition, exact copies or near copies of a text also breach copyright. However, with the explicit permission of the author, you can use the original work without it being a breach of copyright.
2. Trademark Law - Trademark law is the equivalent of copyright but applied to companies or groups. It is therefore prohibited to use logos or slogans pertaining to another organisation. To take an example, using the Nike logo, and the phrase ‘Just Do It’ would breach Trademark Law and would not be compliant with Teezily's policies.
To what extent can a brand’s work be similar to be used in a Teezily campaign?
Variations of original works relating to brands are protected more extensively than those pertaining to authors. Trademark law protects against exact copies, as well as versions which are similar enough to be confused with the original.
3. Image Rights - It is prohibited to use the name or image of a physical person as part of a Teezily campaign without their explicit permission.
For more information regarding author rights, you can see our Monitoring and Screening Policy which can be found in our Terms and Conditions.
If you have any questions, don’t forget you can get in contact with us via [email protected] , our customer support team will deal with your requests as efficiently and as informatively as possible.
