How to build the perfect store
There are some tips you should follow if you want to turn your random e-shop into a powerful one, one that will convert more visitors into sales. It’s a well known fact that customers purchase decisions are influenced by the image the get about the site. A well maintained, clean and tidy site, with attractive images and clear descriptions will be way more attractive and trustworthy than a poor or neglected one.
Because the small things can make all the difference…
- DIY: Do it yourself!
Even if it may be more difficult at the beginning, you will have total control of everything, every time. Having to rely on external programmers or designers every time you want to change something is expensive and slow.
Using pre-built templates can be a good idea. You can always launch a basic site to begin with and improve it in the following months until you achieve the optimal store you are looking for.
- Professional Pictures
High quality pictures will be associated with high quality products. Images should be attractive but at the same time accurate with the product that they will receive. You can use mockups or real models but you should must,at least, show the product’s front, back and zoomed visual.
- Accurate Descriptions
Make your product descriptions as explanatory as possible. They should give all the details (design, material composition, sizes, available styles and colors, etc) in an attractive but realistic way. Be careful with the spelling, especially if you are working on a language you are not fluent in.
- Size guides
Including a size guide is always a good move. Given that sizes are different all around the world, letting your customers know the exact measurements in cm or inches will reassure them. Don’t hesitate to ask us, your providers, for our product details!
- Visible prices and shipping costs
Make your prices visible and clear and don’t forget about shipping prices. Customers don’t usually like surprises! Let them know how much their purchase is going to cost them in total from the beginning and they will trust your store forever.
- Social Proofs and Testimonials
Enable the of social share and like buttons on Facebook and Twitter and show the number of people interacting. Of course, do not hesitate to show pictures of your customers wearing your products.
- About us
This website section is very important for potential customers, especially on e-commerce stores. Explaining who you are and showing a customer support contact, this is the key to every trustworthy site.
You only have to take care about your store. The rest is Teezily’s job!
