Time to start planning your Christmas campaigns!
Even though the holiday period stills look a bit far away from now, it’s time for you to start getting your Christmas strategy ready.
Get ready for a bunch of orders because online buying is beyond logical belief around the holidays. Furthermore, up to 45% of people buy their Christmas presents online (according to Deloitte 2014 annual holiday survey) and clothing is definitely what people plan to give most.
Holidays are a huge opportunity for your sales but actually the hot period starts some weeks before, when the streets become magical with Christmas lights and seasonal sweets invade supermarkets. This is when people are in the mood to buy.
It is at this moment when you should put all your efforts in your Teezily campaigns. Let’s say mid October to early November.
Given that the on demand printing process takes longer than the shipping of a usual online shop you should make sure these campaigns end before the beginning of December to avoid the unwanted anxious and disappointed customers.
Black Friday (27th of November) and Cyber Monday (30th of November) are probably the hottest online shopping days of the year. Plus, they are in the pre-Christmas period. Take advantage and set up some special promotions! Consumers are expecting to be offered nice deals as they will be ready to purchase.
Red, green and Christmas or wintry motifs are always fine but remember that they are seasonal and are only wearable during a very short period of the year. People prefer investing in something more wearable, so go for more general designs. Jobs and family themes designs are very suitable presents for family and friends.
What can be better than a grandma’s or proud engineer’s shirt?
Get ready for a bunch of orders because online buying is beyond logical belief around the holidays. Furthermore, up to 45% of people buy their Christmas presents online (according to Deloitte 2014 annual holiday survey) and clothing is definitely what people plan to give most.
When do people shop?
Holidays are a huge opportunity for your sales but actually the hot period starts some weeks before, when the streets become magical with Christmas lights and seasonal sweets invade supermarkets. This is when people are in the mood to buy.
It is at this moment when you should put all your efforts in your Teezily campaigns. Let’s say mid October to early November.
Given that the on demand printing process takes longer than the shipping of a usual online shop you should make sure these campaigns end before the beginning of December to avoid the unwanted anxious and disappointed customers.
Black Friday & Cyber Monday
Black Friday (27th of November) and Cyber Monday (30th of November) are probably the hottest online shopping days of the year. Plus, they are in the pre-Christmas period. Take advantage and set up some special promotions! Consumers are expecting to be offered nice deals as they will be ready to purchase.
Design Tips
Red, green and Christmas or wintry motifs are always fine but remember that they are seasonal and are only wearable during a very short period of the year. People prefer investing in something more wearable, so go for more general designs. Jobs and family themes designs are very suitable presents for family and friends.
What can be better than a grandma’s or proud engineer’s shirt?
Marketing Tips
- The importance of email marketing
The Teezily ‘Message buyers’ option is a great tool to have in mind during your Christmas campaigns. Without being too pushy or intrusive, inform your customers about your Christmas promotions, related designs or deadlines to get their products on time.
- Offer discounts or deals
Any of our three types of promotions can be a great idea to enhance the purchasing decision. Let them know how much they can save if they use the code you will give them.
- Reminding them about last-minute orders
Make them (and yourself) a favour by announcing when time is almost over with messages like «Last day to get your Christmas hoodie in time!» or «Only 24 hours before it’s gone».
