What you didn’t know about…Italy!
Italy, ranked No. 7 in the list of countries that we sell the most products to at Teezily. Although only 29% of the population buys online regularly, the number of Italians who opt for e-commerce has been going through the roof since 2013, assuming last year a figure of 13.4 billion euros. According to the prestigious consultant Forrester, Italy will be the second European country in terms of growth, with an annual growth rate of 16%. That is, they increasingly rely on Internet purchases. Therefore there is a lot to do!
The main obstacle for Italians when buying online is the low efficiency of the Italian postal service. La Poste Italiane is not exactly among the most efficient in Europe and will probably be your biggest obstacle if you decide to sell in Italy. On the other hand, Italians are very friendly and understandable, and mostly will accept the possible delays with humor.
But the Italian market has certainly got more advantages than disadvantages. Up to 26 million Italians spend a large amount of time on Facebook, an average of 2.4 hours a day. This means that the chances to impact them through Facebook ads multiplies substantially over other countries less present on Zuckerberg's social network.
Social media is emerging as one of their more recent passions, but it is well known that they have other major ones: football, (Juventus, Inter FC, AC Milan, AS Roma, Napoli ...) other sports (basketball, swimming, Moto GP and Formula 1) and lifestlyle pleasures (wine and beer, coffee, food and travel). Making a campaign about any of these topics and get ready to receive millions of likes, comments and shares of your pages.
In Italy we see the perfect example of a country where, despite the income not being one of the highest in Europe, the passionate and social side of the population makes it easy to sell Teezily customized shirts.
The main obstacle for Italians when buying online is the low efficiency of the Italian postal service. La Poste Italiane is not exactly among the most efficient in Europe and will probably be your biggest obstacle if you decide to sell in Italy. On the other hand, Italians are very friendly and understandable, and mostly will accept the possible delays with humor.
A huge presence on Facebook along with their passion makes Italy a very interesting market!
But the Italian market has certainly got more advantages than disadvantages. Up to 26 million Italians spend a large amount of time on Facebook, an average of 2.4 hours a day. This means that the chances to impact them through Facebook ads multiplies substantially over other countries less present on Zuckerberg's social network.
Social media is emerging as one of their more recent passions, but it is well known that they have other major ones: football, (Juventus, Inter FC, AC Milan, AS Roma, Napoli ...) other sports (basketball, swimming, Moto GP and Formula 1) and lifestlyle pleasures (wine and beer, coffee, food and travel). Making a campaign about any of these topics and get ready to receive millions of likes, comments and shares of your pages.
In Italy we see the perfect example of a country where, despite the income not being one of the highest in Europe, the passionate and social side of the population makes it easy to sell Teezily customized shirts.
