9 years ago | posted by Angelica Pratolini

Category: Headlines

Tag: Campaign, Story

Teezily t-shirts promote American Football in Italy

Everyone knows that sports are an essential aspect of the Italian lifestyle: in fact, some sports represent much more than just a game, and have become a tradition. When you think of football in Italy, you undoubtedly think of the standard game of soccer. However, American Football is gaining ground day by day, increasing numbers of fans and spreading overseas.

Aware of this new powerful trend , Mr. Rendall Narciso, former Vicepresident of a football team, created the website www.iflmagazine.it. The IFL Magazine was launched on 18th January 2015 and already receives 60,000 visits per week; it is a point of reference and a source of information for all the Italian fans of american football. Another main purpose is to promote and support teams, principally through sustainable fundraising campaigns and activities. Therefore, Mr Narciso decided to launch several campaigns through the Teezily platform and created customized merchandise for all the First Division Teams.

American Football in Italy

We asked him a few questions about his Teezily story…

TEEZILY: Why did you choose Teezily?

Rendall Narciso: The answer is easy: No upfront cost, no risk!

T: How was the process of launching a campaign with Teezily?

R.N: I found it a really easy process as I had personal  training from an Italian speaker Teezily team member, so I just launched my first campaign!

T: How many campaigns have you launched up until now?

R.N: I have launched 12 campaigns in total, one each week, for several teams playing in the first division and one for the national team.

T: Are you planning to launch more campaigns?

R.N: We are planning to launch more campaigns for all the teams that will participate to our initiative.

T: What would you suggest for Teezily in the future ?

R.N: Hmm, I think that it would be great to introduce additional products such as swimsuits, scarves and underwear. Bigger sizes would also be a great idea, please.

T: Would you recommend Teezily to others?

R.N: Of course, especially to organizations who want to raise awareness and funds for their cause!

Here are some of their most successful campaigns:

dolphins-play-hardmarines-lazio-forever

blue-teamlions-wild-side

 

 

 

 

 

 

 

 

 

 

 

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