Cucina Dulight, the “Village” of healthy food has chosen Teezily
Founders of Cucina Dulight, Cristiano de Pasquale and Jessika Capitanio have decided to adopt a healthy lifestyle, following a balanced diet, based on the Dukan diet rules. However, this did not mean giving up on tasty recipes. This is the rule at the very foundation of Cristiano and Jessica’s work. They started to create innovative recipes and share them on the web, hence their Facebook Group “Dukan: diet and lifestyle” (which today has around 16,000 followers) and is becoming increasingly successful and has is now their main source of inspiration for their TZ campaign. “We wanted to create an item with which all our followers could identify. Teezily offers us this incredible opportunity!”
Jessika and Cristiano shared their ideas with us, here is their experience!
Hello Jessica, Hello Cristiano, where did the idea of Cucina Dulight come from?
Cucina Dulight is a project and a registered trademark, which was born from our first “virtual meeting” on the Facebook group Dukan dieta e stile di vita, for which today we are administrators (we call it our “Village”). The passion for innovative cooking and a healthy lifestyle made this collaboration work!
More information on food and dietary choices, innovative little-known ingredients, a constant quest for “light combinations”: all of these elements represent the underlying principle of Cucina Dulight. Whether online or not, there are many ways to follow the “Dulight style”: for example through the website www.cucinadulight.it, or the video-recipes on our YouTube channel, and so much more. Furthermore, we organise training classes and other initiatives in order to involve more and more people.
Internet users can eventually follow us on Facebook, Instagram, Twitter etc. and we have an new release cookbook coming soon! Cucina Dulight is a universe of health, learning, discovery and taste. A journey to learn how to know, cook, eat and experiment with food.
Did you expect the success you are gaining? How do you feel seeing people that are following your recipes and reaching their diet’s goals?
We launched the Youtube channel just like that, for the fun..therefore, we didn’t expect at all these feedbacks! Thus, we collaborated with several enterprises that appreciate our job; when the followers started to growth, we realised the impact of our project and we put all our efforts into developing it, with passion and dedication.
Just out of curiosit
y, you propose recipes which are based on the Dukan plan, but are you always eating healthy food or do you bend the rules sometimes?Our recipes represent a balanced diet. During the first phases of the Dukan Plan, they allow to regularly consume a fair amount of oat bran (which is compulsory) and to have a varied diet with tasty recipes. Later on, once you enter into the fourth phase of the Dukan diet (the last one, the maintenance, a balanced and healthy diet), you can use our recipes as a valid support to include more pleasant, day-to-day dishes!
When did you decide to launch a t-shirt campaign with Teezily?
We decided to create a t-shirt inspired to our unique world, our “village”, our Facebook Group, which we are co-administrating together with Eleonora De Pasquale, Astral della Rovere and Marina Ansalone.
We definitely wanted to have our “uniform”!
What can you tell us about your experience with Teezily?
Matteo Mantovanelli, the graphic designer who is helping us with our cookbook, suggested Teezily to us in the first place..and we are so grateful to him! Creating the t-shirt was super easy: we chose both the unisex and ladies style, a nice navy nuance and we customised the item with our logo, brand and the hashtag #ilvillaggiovince (which is the same one that we are using on our social network pages).
The dashboard is extremely intuitive and easy to use, the sellers support promptly reply with personalised assistance. To sum up, a 100% positive experience!! We look forward to launching new campaigns with different products, we already have ideas working with the cartoonist Gigo (Giorgio Giunta) and his cat Maus!
What is your favourite recipe?
Oh … we do love pizza and sushi! The silver lining is that, maintaining a balanced diet, we can often bend the rules, without feeling guilty!
